Top Priorities:

Black Political Summit, VOTE Our Way UP!, North Omaha Economic Development

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The Institute for Urban Development

Latest News

North Omaha Legacy Tour featured in Nebraska Public Media’s “Nebraska Stories.”

North Omaha Legacy Tour featured in Nebraska Public Media’s “Nebraska Stories.” “Nebraska Stories” featured “North ...
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Op-ed: Déjà vu all over again, Omaha World-Herald

In the period prior to the Civil War, which began in 1861, there was slavery, ...
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Op-Ed: Jimmy Carter: A Black Perspective (Omaha World-Herald March 3, 2023)

Preston Love Jr. featured in Omaha World-Herald Op-ed section concerning his perspectives on President Jimmy ...
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Experience the North Omaha Legacy Tour!

Nebraska Stories features North Omaha Legacy Tour

Four Pillars

Community Engagement

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Economic Growth

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Leadership Growth

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Black Votes Matter

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My Voice

About Preston Love, Jr.

Preston Love Jr. is an expert speaker, lecturer, and writer shaping civil rights and African American history, economic policy, youth leadership development and all things voting (registration, rights, and campaigns). His passion for youth education has created award winning children’s books where he captivates the attention of children and teenagers on history and civic education. Preston is available for virtual and in-person speaking events.

Books by Preston Love, Jr.

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Register to Vote Now

The Institute's Mission’s mission is to be a thought-leader in developing urban communities through

  • community engagement,
  • economic growth,
  • leadership growth, and
  • Black Votes Matter (Get Out the Vote) initiatives.

4Urban informs, educates, and acts to raise the quality of life for all with an emphasis in the economically disadvantaged, diverse, and multi-ethnic populations.

As a think tank, curates, commissions and publishes innovative research and studies for practical urban development initiatives.

Get Involved

Get Informed and Be Inspired.  Contact us today to learn more about engaging in your community for economic growth, leadership growth and Get Out the Vote!

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